Wednesday, September 17, 2014

Selling boots to geeks the right way

Not sure if you've seen these ads lately, but...

Just Fab using geek culture in their ads


Boots for fashion-friendly zombies!

Just Fab using geek culture in their ads

















And along the same lines...




Now there are THREE?!




Then Sink your teeth into these!















These boot ads are on fire! 

Whoever is in the JustFab marketing team really knows how to play to geek culture to get attention.
The Walkers one was the first one that I saw, and immediately shared it. However instead of making me want to buy boots, it just makes me excited for more Walking Dead and Game of Thrones! (I'm currently on the second book right now!) (Okay, maybe I want the boots a little too.)

What do you think of these ads? Have you seen any other geek culture references in ads lately?

April Sprinkles
p.s. I'm not being paid by JustFab or being reimbursed in any way to share these photos. I just thought they were neat. Kbai! 

11 comments:

  1. I've seen the Walker one and it made me laugh. LOL

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  2. These are great! Love the Walkers one.

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  3. I love them! And I just added the vampire one because it just popped up on my dash. I wonder what else they'll come up with?

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  4. I just added a vampire one too! So silly, but awesomely hilarious.

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  5. This is how advertising should be done, haha. Love them! I wonder what non-geeks would think of them??

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  6. Those are so brilliant! <3 I love the vampire themed one - though my geekiness falls more in line with Dracula and Anne Rice.

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  7. I see the Winter is Coming one a lot and it always reminds me that I need to finish the second booK so I can start watching the second season. XD

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  8. That's how you do advertising! :)

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  9. Oh, this is awesome! Definitely catches your eye. The "walkers" one made me smile - boots ARE made for walkers :)

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  10. I wonder how long before they get a cease and desist from one of the properties they're referencing.

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  11. Ok, these ads are amazing and I need some boots now.

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