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Wednesday, September 17, 2014

Selling boots to geeks the right way

Not sure if you've seen these ads lately, but...

Just Fab using geek culture in their ads


Boots for fashion-friendly zombies!

Just Fab using geek culture in their ads

















And along the same lines...




Now there are THREE?!




Then Sink your teeth into these!















These boot ads are on fire! 

Whoever is in the JustFab marketing team really knows how to play to geek culture to get attention.
The Walkers one was the first one that I saw, and immediately shared it. However instead of making me want to buy boots, it just makes me excited for more Walking Dead and Game of Thrones! (I'm currently on the second book right now!) (Okay, maybe I want the boots a little too.)

What do you think of these ads? Have you seen any other geek culture references in ads lately?

April Sprinkles
p.s. I'm not being paid by JustFab or being reimbursed in any way to share these photos. I just thought they were neat. Kbai! 
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11 comments:

  1. KelseySeptember 17, 2014 at 11:00 AM

    I've seen the Walker one and it made me laugh. LOL

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  2. KelseySeptember 17, 2014 at 6:17 PM

    These are great! Love the Walkers one.

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  3. KelseySeptember 17, 2014 at 7:53 PM

    I love them! And I just added the vampire one because it just popped up on my dash. I wonder what else they'll come up with?

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  4. KelseySeptember 17, 2014 at 7:53 PM

    I just added a vampire one too! So silly, but awesomely hilarious.

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  5. KelseySeptember 18, 2014 at 2:11 AM

    This is how advertising should be done, haha. Love them! I wonder what non-geeks would think of them??

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  6. KelseySeptember 18, 2014 at 3:43 PM

    Those are so brilliant! <3 I love the vampire themed one - though my geekiness falls more in line with Dracula and Anne Rice.

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  7. KelseySeptember 21, 2014 at 12:29 PM

    I see the Winter is Coming one a lot and it always reminds me that I need to finish the second booK so I can start watching the second season. XD

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  8. KelseySeptember 22, 2014 at 10:39 PM

    That's how you do advertising! :)

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  9. KelseySeptember 24, 2014 at 3:24 AM

    Oh, this is awesome! Definitely catches your eye. The "walkers" one made me smile - boots ARE made for walkers :)

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  10. KelseySeptember 24, 2014 at 1:35 PM

    I wonder how long before they get a cease and desist from one of the properties they're referencing.

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  11. KelseyOctober 1, 2014 at 7:46 PM

    Ok, these ads are amazing and I need some boots now.

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